By Jones Gadama
Chipiku Stores has announced a significant increase in its sponsorship of the Central Region Football League (CRFL) from K19.8 million to K25 million.
The announcement was made at Bingu National Stadium in Lilongwe, highlighting the company’s continued commitment to supporting football development in the region.
According to Brown Mkangama, Regional Administrator for Chipiku Stores, the decision to increase the sponsorship amount was influenced by the effective management of the league by the Central Region Football Association (CRFA). “The league has been running well, and it has been competitive,” Mkangama said, adding that, “We are also impressed with how the administration has been handling financial accounts. They have been accountable and transparent.”
The increased sponsorship amount will undoubtedly have a positive impact on the management of the league. CRFA General Secretary Antonio Manda expressed his gratitude to Chipiku Stores for the additional support. “This money will make a huge difference in the management of the league,” Manda said, adding that, “It’s almost a 28 percent increment. We are grateful.”
The partnership between Chipiku Stores and CRFA is a testament to the importance of corporate social responsibility in promoting sports development.
By investing in the CRFL, Chipiku Stores is not only supporting the growth of football in the region but also contributing to the country’s overall sporting development.
Mkangama’s sentiments highlight the importance of good governance in sports administration.
The fact that CRFA has been handling financial accounts in a transparent and accountable manner has impressed Chipiku Stores and justified the increased sponsorship.
The increased sponsorship will enable CRFA to address some of the challenges that have been affecting the league, such as improving match officiating, providing better equipment, and enhancing the overall fan experience.
With more resources at its disposal, CRFA will be able to take the league to the next level and make it more competitive.
As a major sponsor of the CRFL, Chipiku Stores has demonstrated its commitment to supporting football development in Malawi.
The company’s investment in the league is not only beneficial to the teams and players but also to the fans who get to enjoy exciting matches and witness the growth of football talent in the region.
The CRFL has been an essential platform for football development in the central region, and the increased sponsorship will help to sustain its momentum.
With the support of Chipiku Stores, CRFA will be able to continue promoting football development and providing opportunities for young players to showcase their talents.
The future of the CRFL looks bright, with the increased sponsorship providing a solid foundation for growth and development.
As the league continues to thrive, it is expected to attract more fans, sponsors, and talented players, further cementing its position as one of the premier football leagues in Malawi.
The increased sponsorship of the Central Region Football League by Chipiku Stores is a significant boost to football development in the region.
The additional K5.2 million will enable CRFA to improve the league’s infrastructure, attract better talent, and provide a more competitive environment for teams.
The partnership between Chipiku Stores and CRFA is a testament to the importance of corporate social responsibility in promoting sports development.
With continued support from sponsors like Chipiku Stores, the CRFL will continue to thrive and provide opportunities for young players to develop their skills and achieve their dreams.
