By Jones Gadama
Award-winning fashion designer Lilly Alfonso has emphasized the vast potential of Malawi’s fashion industry in accessing international markets through localized products.
Speaking at the opening of her third showroom in Lilongwe, Alfonso encouraged fellow designers to focus on simplicity and local inspiration.
The event, which was part of Alfonso’s ambitious 100-Year plan, drew attention to the impact of local fashion on global markets.
Alfonso’s initiative has not only promoted Malawian talent but also provided opportunities for young people to discover their purpose through fashion.
Guest of honor Andrea Jester, a surgical doctor and fashion enthusiast, praised Alfonso for her innovative approach and dedication to empowering youth.
Jester expressed admiration for Alfonso’s multifaceted contributions to the fashion sector, highlighting her influence on the next generation of designers.
Alfonso’s success story serves as an inspiration to aspiring designers in Malawi, showcasing the potential for local talent to make a mark globally.
With her continued commitment to promoting Malawian fashion, Alfonso remains a leading figure in the industry.
